Address
Dubai Production City
Total units
83
From
AED 638,059
Handover
Q3 2028
Contact Us
Overview
REEF 996 is a residential project by REEF Developments, sited in Dubai Production City. The building advances REEF’s value-led mid-segment programme. Interiors are calibrated for natural light, generous ceiling heights and a calm material palette. The composition balances exterior presence with a measured interior design language and considered service zoning.
Positioning is firmly in the accessible-entry bracket and trades on direct proximity to Dubai Production City’s established rental catchment. Residents have access to infinity pool, jacuzzi, kids pool, kids room, landscaped garden, cinema, yoga and meditation and barbecue area. The project delivers 83 residences with handover scheduled for Q3 2028 and starting prices from AED 638,059.
For end users and investors alike, REEF 996 pairs Dubai Production City’s established residential context with REEF Developments’s delivery profile. On-site facilities and the surrounding daily-needs catchment combine to support both end-user living and rental absorption, with secondary-market liquidity backed by the wider area’s investment fundamentals.
Location
Dubai Production City sits along Sheikh Mohammed Bin Zayed Road (E311) within the wider New Dubai corridor, adjacent to Motor City and JVT. The TECOM-managed masterplan combines media-industries clusters with a residential layer.
Access runs through Sheikh Mohammed Bin Zayed Road (E311) and Hessa Street (D61), with a planned metro extension on the long-term horizon.
Daily-needs retail is anchored by Me’aisem City Centre and a dense neighbourhood F&B catchment, with Mall of the Emirates within driving range.
Education needs are covered by GEMS FirstPoint School, with a wider catchment of international schools across the surrounding area. Healthcare anchors include Mediclinic Parkview Hospital and Aster Clinic, supplemented by the wider Dubai medical network within a short driving range.
TECOM’s masterplan keeps Production City on a media-free-zone employment trajectory with continued residential densification on the surrounding catchment. Continued investment reinforces the area’s positioning as the media-industries hub.
From an investment standpoint, Production City trades on TECOM corporate-tenant demand with affordable residential pricing; yields sit at the upper end of the mid-segment band. Tenant base leans toward media-industries professionals and mid-income corporate expats.
Amenities
Developer
Founded in Dubai in 2007, Reef Developments has built a steady presence in the emirate’s residential sector, specialising in mid-rise and high-rise apartment buildings and mixed-use formats. Its portfolio of completed and ongoing projects reflects a consistent, demand-led approach to city homes.
The developer maintains an active pipeline with periodic launches timed to market conditions, and prices its homes in the mid and upper-mid tier in line with their scale and location. Its forward focus stays on residential projects in Dubai’s established and emerging urban districts. For investors looking for well-built apartments in connected city locations from an experienced hand, Reef Developments is well worth a look. Browse Reef Developments projects with Ultra DXB.
