Address
Jumeirah Village Circle
Total units
34
From
AED 2,199,999
Handover
Q1 2026
Contact Us
Overview
Ruby is a mid-rise project by Binghatti, sited in Jumeirah Village Circle. The building carries Binghatti’s signature sculpted-balcony facade and rhythmic geometry. The composition reads as a contemporary residential statement on the community’s skyline. Interiors carry a calibrated material palette, generous glazing and efficient apartment layouts optimised for daily living.
The project sits in the upper-mid bracket and benefits from Jumeirah Village Circle’s settled urban fabric. On-site facilities include swimming pool, jacuzzi, kids room, landscaped garden, retail shops, yoga and meditation and outdoor gym. The project delivers 34 residences with handover scheduled for Q1 2026 and starting prices from AED 2,199,999.
For end users and investors alike, Ruby pairs Jumeirah Village Circle’s established residential context with Binghatti’s delivery profile. On-site facilities and the surrounding daily-needs catchment combine to support both end-user living and rental absorption, with secondary-market liquidity backed by the wider area’s investment fundamentals.
Location
Jumeirah Village Circle (JVC) occupies a central position between Sheikh Zayed Road (E11) and Al Khail Road (E44), giving it one of the city’s most connected mid-density residential layouts. The community is structured around a radial street grid and a central park, supporting steady internal walkability and short driving distances to surrounding districts.
The location places residents roughly fifteen minutes to Emirates. Inter-cluster access runs through Hessa Street (D61) and Al Khail Road (E44), with a dense surrounding bus network and a planned metro extension on the long-term horizon.
Daily-needs retail is anchored by Circle Mall and a dense cluster of supermarkets, cafes and fitness studios distributed across the community. The lifestyle layer extends into Dubai Marina, Mall of the Emirates and the wider New Dubai retail belt within a short driving range, giving residents access to a deep F&B and entertainment catchment without leaving the surrounding corridor.
Education needs are covered by JSS International School and Sunmarke School, with a wider catchment of international schools across the surrounding area. Healthcare needs are covered by the surrounding medical network, with the wider Dubai hospital catchment within a short driving range.
Nakheel’s masterplan keeps JVC on a mid-rise residential trajectory with continued investment in the central park, road interchanges on Al Khail and groundwork for a future metro connection. Parallel upgrades to the bus network and inter-cluster links with JVT and Al Furjan are scheduled, reinforcing JVC’s positioning as one of Dubai’s most absorbable mid-segment districts.
For investors, JVC trades on resilient rental demand from families and mid-income expats; yields sit at the upper end of the mid-segment band while new supply pressure means careful tower selection by developer and finish quality is essential. Capital growth tracks the wider New Dubai corridor, supported by the area’s settled infrastructure and proven absorption record. Tenant demand leans toward families and mid-income corporate expats from the New Dubai employment hubs, with strong year-round absorption and limited seasonality.
Amenities
Developer
Binghatti is impossible to mistake for anyone else. Founded in 2008 and headquartered in Dubai, the developer has turned its bold, sculptural facades into a signature, building everything from mid-rise residences to integrated communities – and grabbing global attention with landmark branded towers.
Working at a mid-sized scale, Binghatti has delivered consistently for more than a decade, backing an active construction pipeline with a regular stream of new launches. Its homes are priced for the core of Dubai’s residential market, making its distinctive design unusually accessible. The strategy ahead is to keep expanding its residential and mixed-use portfolio across the city’s established urban locations. For investors who want eye-catching architecture at a real-world price, Binghatti delivers both. Explore Binghatti’s projects with Ultra DXB.
